6 Link to brief: 3 Use of media terminology (language/representation/theory): 3 Comments for AQA: The candidate provides a clear statement which is appropriate to the brief. This offers a clear summary of the narrative which takes place in the music video and highlights their intended uses of media language. As this forms part of a promotional campaign, the candidate links suitable media theory e.g. Blumler and Katz uses and gratifications and how this could appeal to the intended target audience Next steps: Consider other media theories that you can draw upon e.g. Propp’s character theory , Todorov’s equilibrium theory and Barthes enigma and action codes Make sure you comment on the representation of the two characters your music video focuses on remember that one must be a protagonist. Consider CAGE (class, age, gender and ethnicity) the demographics of your characters do they reinforce or subvert stereotypes – how and why? NARRITIVE ...