Denotation & Connotation blog tasks: advert analysis

Denotation & Connotation blog tasks: advert analysis

Create a new blogpost in your GCSE Media blog called 'Denotation and connotation'.

1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

The background looks dried out and empty and the colours are a shade of brown. These colours are deliberately  shown in the background to show the decrease in water and how many lives are being lost because of this. The connotation of placing this advert online encourages and persuades the audience to do something about it and help. The audience after seeing this might take action to hep and improve the water supplies in some countries.

Extension: Print advert research

Connotation:

The slogan is deliberately in red and black colours to replicate the meaning of red often used for blood and the meaning of black often used for darkness. This also suggest this is a horror movie due to the type of colours used for the text and the background how everything is set out in black and red. The connotation of placing this movie advertisement encourages people to want to watch the movie.

Denotation:

This printed quiet place movie consist of the colours red and black .It also features claw marks  and 3 rules suggesting something.