Paper 1 baseline assessment learner response'...
WWW: Asia, a fair attempt here. You know some content for each CSP in this assessment with some media terminology.
NEXT STEPS: Read each question carefully + annotate key words
Complete missing year 10 blog work Grade:4 21/42
2) Look at the mark scheme for this assessment. For Question 2 use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
- Non-verbal codes
- Verbal codes (use of language)
- Typography
3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.
The clear function of the narrative: to persuade people of the superior quality and
sophistication of the Galaxy product.
• The structure of the narrative: it follows a linear structure and features versions of
iconic actors from the glamorous era of Hollywood (a CGI Audrey Hepburn and a
lookalike for Gregory Peck) associated with sophistication and desirability.
• Character types can be seen as outdated stereotypes of masculinity and femininity
(‘damsel in distress’ scenario) with Audrey Hepburn cast as the ‘heroine’ character
type (Propp) with the male chauffeur coming to her aid as the ‘Hero’ archetype and
rescuing her.
4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.
- Serif font for title connotes formality, high class and how well
- established the magazine is (Britain’s oldest magazine).
- • Use of green colour scheme (fresh and new) with white text (style,
- class, sophistication).
- Recent cultural events referenced in cover lines – ‘See EU later’
- references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.
5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.
• The importance of the Marvel franchise and the overall Marvel Cinematic Universe
(MCU)
• The use of trailers, teasers and social media to build up excitement and word-of-
mouth long before release.
• The use of traditional film marketing techniques: trailers, film posters, red-carpet
premieres, interviews with stars and director etc.
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