New statement of intent for magazine project

Introduction:

Your Best Era is a teen-focused lifestyle magazine aimed at inspiring positive change in a realistic and relatable way. It explores mental health, confidence, fitness, and healthy habits. The double-page spread will include advice , visuals, and interviews promoting self-growth. The magazine also highlights a celebrity influencer who has made positive lifestyle changes.

Media language:

Camerawork: The magazine will use five key camera shots: a close-up to show emotion and connection, a medium shot to make the influencer relatable, a long shot to show confidence and environment, a high-angle shot to suggest vulnerability, and a low-angle shot to represent growth and empowerment. Mise-en-scène: Bright lighting, casual clothing, and natural locations will reflect authenticity and positivity. Teen-friendly colours and modern props (phones, journals, gym wear) reinforce magazine conventions and the theme of self-improvement. Editing: Clean layouts, bold headings, and minimal filters will create an uplifting and modern style that appeals to teens.

Media Representations:

The magazine will represent teens positively by showing diverse genders, ethnicities, and body types to promote inclusivity. Young people will be portrayed as motivated, capable, and growing rather than stereotyped as lazy or irresponsible. Locations such as bedrooms, gyms, and outdoor spaces reflect everyday teen life. The celebrity influencer will be shown as relatable and honest about struggles, reinforcing the idea that positive change is achievable for everyone. This representation encourages self-acceptance and personal growth while avoiding unrealistic beauty standards.

Media Audiences:

The target audience for Your Best Era is C2DE teenagers aged 13–18. Demographically, they may be students from working-class backgrounds with limited disposable income. Psychographically, they value relatability, honesty, and practical advice rather than luxury lifestyles. They may enjoy magazines such as Teen Vogue, The Face, or online lifestyle content on social media. The magazine targets this audience through affordable pricing, accessible language, and realistic representations of teen life. Using Blumler and Katz’s Uses and Gratifications theory, the magazine offers personal identity (self-improvement and confidence), information (healthy lifestyle advice), and entertainment (celebrity features and visuals). The 3 Vs are met through strong visuals, relatable voices, and a positive, motivating vibe.